Publications

Lovtsy Zhemchuchuzhiny (Pearl Hunters)

The story began with David Beckham, or to be more precise with an outdoor advertisement at the Ryazansky avenue. There was David Beckham on the billboard and the text wrote: ‘We declined him’. Signed: FC Zhemchuzhina Sochi.

Such an outright provocative advertisement had done its part and journalists began to ask what this meant and whether the photo of David Beckham was placed legally.
The Moscow City advertisement, information and appearance Committee had to interfere. Alexander Menchuk, the first deputy chairman of the Committee, said the billboard was not going to be dismantled. “In terms of creativity it’s a very beautiful idea”, - Menchuk added.

Download PDF in Russian

The Robb Report magazine released a book about beauty and luxury services where Merry-Go-Round appears as one of the central figures in the field of lux services.

Download PDF in Russian

Personal Idol

Article about event organizing services for the people who can afford to buy anything or nearly anything.

Download PDF in Russian

Dita Von Teese at a private party in Sochi.

Download PDF in Russian

Scandals and investigations Grand Hotel&SPA Rodina opening party.

Download PDF in Russian

Article by Tina Kandelaki about how Dita Von Teese… at our event…

Download PDF in Russian

Dita Von Teese performs for a Russian oligarch.

Download PDF in Russian

Article about a private birthday party.

Download PDF in Russian

From superfluity to quality

A new economic order makes well-off Russians opt for symbols of good taste rather then status.

Download PDF in Russian

Article about our Glame Fiction event.

Download PDF in Russian

Land of milk and honey

According to organizers’ estimations Agusha’s birthday party held at Adler’s amusement park attracted several thousands of Sochi residents and city guests, a RIA Novosti correspondent reports.

Download PDF in Russian

Elena Spirina’s commentary

Forbes asked 40 business owners and top managers to name one to three favourite restaurants and explain the choice. After getting the answers they have made a rating of the most popular places.

Download PDF in Russian

A famous French director and multimedia artist Bruno Aveillan has come to Russia for the first time to work on FC Zhemchuzhina-Sochi commercials, a city official said to RIA Novosti on Wednesday.

Download PDF in Russian

Great film director makes a commercial for FC Zhemchuzhina-Sochi

Bruno Aveillan is a French director, multimedia artist and photographer. He has gained international fame and recognition thanks to his highly developed artistic sensibility and innate talent for capturing extraordinary images.

It was his first task in Russia. The invitation to Bruno was sent by FC Zhemchuzhina-Sochi administration. Elena Spirina, the general director of Merry-Go-Round Marketing Communications, held all the negotiations and was also the chief ideologist of the project.

Read here in Russian

The success story of Elena Spirina

Privacy Policy is number one in any work with private clients. Nobody wants the budget of the event to go public.

Download PDF in Russian

Fair play or games with no rules

What is the difference between a rich man and a very rich man? A rich man rents an expensive restaurant for his birthday and he is happy by this reality. A very rich man modifies the reality itself for this very evening.

Download PDF in Russian

Zhemchuzhina’s ad

In February 2010 an outdoor advertisement of Zhemchuzhina-Sochi football club was placed at the Ryazansky avenue in Moscow. There was David Beckham on the billboard a text that wrote: ‘We declined him’. Immediately one wants to respond: “Too bad for you”. But after some minutes of reflection comes another thought: “Does Beckham himself know about the fact of this impudent rejection?”

Download PDF in Russian

Kseniya Sobchak in Zhemchuzhina-Sochi advertisement campaign

Sobchak’s participation in the campaign was predicted.
On 13 April, 2010 Vasiliy Utkin, a Russian sports journalist and football commentator, wrote in his blog on Sports.ru that he was proposed to participate in Zhemchuzhina-Sochi advertisement campaign. The journalist added that the same proposal had been made to Kseniya Sobchak and Gus Hidding.

Download PDF in Russian

Five ideas for summer vacations with kids

Choosing the right way to entertain kids languishing in laziness during the summer is as hard a task as to decide which school to choose. And the problem persists every year – until the kids are grown and able to entertain themselves.

In the height of summer, its heat and vacation season Forbes asked several businessmen to share their ideas of spending family vacations.
Elena Spirina’s comment

Read In Russian

Download PDF in Russian

Bigboards with Kseniya Sobchak images were placed along the Rublevo-Uspenskoe highway and Ryazansky avenue where she speaks about her love to FC Zhemchuzhina-Sochi.
That outdoor advertisement is part of а huge Zhemchuzhina-Sochi advertising campaign.

This April Sostav.ru also reported that a famous French director and photographer Bruno Aveillan had filmed the first out of three planned promo videos for FC Zhemchuzhina-Sochi.

Download PDF in Russian

Zhemchuzhina-Sochi promo videos shot in Paris and Rome

Two new Zhemchuzhina-Sochi promo videos filmed by Bruno Aveillan are to be broadcast this week.

AdMe.ru received this information from Merry-Go-Round agency providing marketing services to the football club. The promo videos and the film about their shooting in Rome are available for watching.

Read in Russian

Download PDF in Russian